{"id":713,"date":"2019-05-15T11:25:58","date_gmt":"2019-05-15T11:25:58","guid":{"rendered":"https:\/\/www.operinter.com\/que-implica-la-gestion-integral-de-un-e-commerce\/"},"modified":"2025-08-12T11:52:09","modified_gmt":"2025-08-12T09:52:09","slug":"que-implica-la-gestion-integral-de-un-e-commerce","status":"publish","type":"post","link":"https:\/\/operinter.com\/en\/2019\/05\/15\/que-implica-la-gestion-integral-de-un-e-commerce\/","title":{"rendered":"\u00bfQu\u00e9 implica la gesti\u00f3n integral de un e-commerce?"},"content":{"rendered":"<p>La <strong>gesti\u00f3n integral<\/strong> de un e-commerce implica contar con unas infraestructuras y unos conocimientos adecuados que ayudan a que el proceso log\u00edstico se desarrolle con \u00e9xito. De hecho, los nuevos h\u00e1bitos de compra del consumidor exigen, cada vez m\u00e1s, unos plazos m\u00e1s \u00e1giles donde la <strong>log\u00edstica de \u00faltima milla<\/strong> juega un papel fundamental.<\/p>\n<p>En <a href=\"https:\/\/www.operinter.com\/\">Operinter<\/a> somos especialistas en adaptarnos a las necesidades del mercado y a los clientes. Desde nuestros inicios nos hemos caracterizado por un crecimiento constante lo que nos ha convertido en una de las <strong>transitarias de referencia<\/strong> a nivel nacional e internacional. Ahora, conscientes de que el <a href=\"https:\/\/www.operinter.com\/e-commerce\/?lang=en\">e-commerce<\/a> cada vez m\u00e1s va a jugar un papel muy relevante, contamos con <strong>especialistas en esta \u00e1rea.<\/strong> El objetivo es que cada cliente sienta que es como si lo entregar\u00e1 \u00e9l mismo.<\/p>\n<h2>Claves<\/h2>\n<p>Algunas de las claves para la <strong>gesti\u00f3n integral de un e-commerce<\/strong> son:<\/p>\n<p>1- <strong>Preparaci\u00f3n de pedidos<\/strong>. Se trata de contar con plataformas log\u00edsticas adaptadas con personal especializado en picking y preparaci\u00f3n de pedidos, packing, verificaci\u00f3n de \u00f3rdenes de env\u00edo y gesti\u00f3n de albaranes.<\/p>\n<p>2- <strong>Gesti\u00f3n de stocks<\/strong>. Es importante disponer de sistemas de informaci\u00f3n digitales que permiten conocer en tiempo real cu\u00e1l es el estado de la mercanc\u00eda.<\/p>\n<p>3- <strong>Log\u00edstica de \u00faltima milla.<\/strong> Hay que trabajar para poner todos los medios de transporte m\u00e1s adecuados con el fin de garantizar una entrega \u00e1gil, precisa y puntual en funci\u00f3n del destino y volumen de cada env\u00edo.<\/p>\n<p>4- <strong>Almacenaje<\/strong>. Los almacenes deben estar adaptados a cualquier tipo de volumen tanto si se habla de pocas unidades como grandes cantidades. Esto implica contar con soluciones de almacenamiento: de corta estancia, cross-docking o larga estancia.<\/p>\n<h2>Principales tendencias del mercado<\/h2>\n<p>Los expertos ya advierten que la actividad de las empresas del sector a corto y a medio plazo en el e-commerce estar\u00e1n marcadas por el <strong>desarrollo de servicios de entrega ultrar\u00e1pido<\/strong>, la mejora de los servicios de \u00faltima milla y el establecimiento de redes de puntos de entrega, buzones o <strong>taquillas autom\u00e1ticas<\/strong>. Si hablamos de cifras el mercado log\u00edstico para el comercio electr\u00f3nico, que incluye almacenamiento, transporte y distribuci\u00f3n vinculados a operaciones comerciales en Internet, alcanz\u00f3 los 1.550 millones de euros en 2018, lo que supone un<strong> incremento del 19,2%<\/strong> respecto al a\u00f1o anterior.<\/p>\n<h2>Impacto medioambiental<\/h2>\n<p>El impacto medioambiental es otra cuesti\u00f3n que ahora mismo tambi\u00e9n se tiene en cuenta ya que las nuevas exigencias medioambientales implican que las <strong>soluciones sean cada vez m\u00e1s respetuosas.<\/strong> De hecho est\u00e1n apareciendo minihubs urbanos que act\u00faan como almacenes desde donde se realizan las entregas a pie, en bicicleta o en veh\u00edculos el\u00e9ctricos.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La gesti\u00f3n integral de un e-commerce implica contar con unas infraestructuras y unos conocimientos adecuados que ayudan a que el proceso log\u00edstico se desarrolle con \u00e9xito. De hecho, los nuevos h\u00e1bitos de compra del consumidor exigen, cada vez m\u00e1s, unos plazos m\u00e1s \u00e1giles donde la log\u00edstica de \u00faltima milla juega un papel fundamental. En Operinter&#8230;<\/p>\n","protected":false},"author":1,"featured_media":702,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[42,44],"tags":[],"class_list":["post-713","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customs","category-storage"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfQu\u00e9 implica la gesti\u00f3n integral de un e-commerce? - Operinter<\/title>\n<meta name=\"description\" content=\"La gesti\u00f3n integral de un e-commerce implica contar con unas infraestructuras y conocimientos adecuados que ayudan a que el proceso log\u00edstico se complete.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/operinter.com\/2019\/05\/15\/que-implica-la-gestion-integral-de-un-e-commerce\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfQu\u00e9 implica la gesti\u00f3n integral de un e-commerce? 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